'PADINI'

Historical background of the shops.

Padini began operations as Hwayo Garments Manufacturers Company in 1971, it was affiliated in garment manufacturing and wholesaling. It entered the retail industry in 1975 with flagship brand Padini. VINCCI was established to market ladies shoes, bags, belts and other accessories in 1986. Many brands including MIKI, SEED, ROPÉ, P & Co. and PADINI AUTHENTICS labels were launched in the following decades.In 1991, Home Stores Sdn Bhd was launched to hold all the companies involved in the Group's retail, wholesale and manufacturing businesses. It was subsequently renamed to the present Padini Holdings a year later. In 1995, Padini Holdings Sdn Bhd was converted to a public company limited by shares and adopted the name, Padini Holdings Berhad and soon listed on the Second Board of the then Kuala Lumpur Stock Exchange.The year 2000 witnessed the establishment of Padini Dot Com Sdn Bhd to provide electronicbusiness services and solutions for the group. Padini Holdings was transferred to the Main Board of the KLCI Bursa Malaysia in 2005.

Pictures of the shop:

Pictures of the products sold:

       

Direction to the shop; address.

Komtar JBCC (Lot No 138 & 139 First Floor), 80000 Johor Bahru, Johor, Malaysia

Contact number of shops.

TEL : 016 – 7213809

Business hours

Monday - Sunday 10am-10pm

Value proposition of the shops—what makes the shops special and attractive

VINCCI

The most prominent brand of the Padini family. A footwear brand that focuses on chic and affordability, most of its shoes are made from synthetic material. It also sells watches, sunglasses, PVC handbags and bead accessories.

MIKI

The two brands under the MIKI flag are: MIKI Kids and MIKI Maternity. MIKI Kids are designed for toddlers while Miki Maternity is designed for fashionable mums-to-be. polyester spandex, poly rayon spandex, cotton poplin and cotton nylon are among the materials used.

SEED

SEED focuses on urban office-wear for the masses. Affordable and forward-looking. The clothes under this line are usually jackets, coats, suits, office pants and knee-length skirts.

Padini Authentics

This brand focuses on quality casual wear. Its targets the teenager segment of the market. It sells pullovers, jackets, shirts and a variety of denims, khakis and knitwear.

PADINI

PRODUCT

Products of PADINI falls under consumer product which categorized as shopping products.PADINI itself has other alternatives brands under it. There are PADINI, Seed ,Pdi , PADINI Authentic , P&Co, Miki maternity , Vincci , Vincci accessories , Miki kids. The essential of PDI is to emphasis the casual stylish that can be accepted in any occasion. It's purpose to let any guy or girl to get a style fix among the fashion-current jeans, T-shirts, jackets, casual basic-T, belt, socks, scarf and even accessories in a shopper-friendly setting.PADINI is focus more on basic and family lifestyle and aim for anyone who likes and extols casual style. PADINI provides the essential working lifestyle for the modern working man and women. The PADINI collection carries a clean, timeless and modern to the working lifestyle. This brand is focuses on the formal wear and centralize customers base for workers. PADINI has launched out several of tie, belt, shirt and coat.

PRICE

Pricing are one of the most important elements of the marketing mix, as it is the only mix, which generates a turnover for the organization. Pricing is difficult and must reflect supply and demand relationship. Pricing for a product too high or too low could mean a loss of sales for the organization. PADINI authenthic and Vinnci to penetrate the maket deeply. Both of these brands are low cost pricing and more focus on the middle class of customer base. Product price of these two brands are low and affordable. This is because there are more middle class of customer base compare to high consumption of customer base. Miki maternity is pay attention on the fashionable mums-to-be. This brand only focuses on the pregnant women and mums-to-be customer's base and Miki kids is focus on the children customer's base. Product price of this brand is quiet high and is consider as premium pricing.

THE REASON OF THE PRODUCTS ARE POPULAR AMONG THE CUSTOMERS

They will continue to maintain their high standard of design and manufacturing quality as well as affordability. PADINI use the differentiation of professional ,stylish and fashionable to position the products in the consumer minds. Carries out market-skimming pricing and setting a high price for Seed and PADINI to "skim" revenues layer-by-layer from those willing to pay the high price. Their brand image is strongly attached importance to the real value: quality, functionality and price.

RECOMMENDATION

After the overall marketing research regarding this company, we would make some recommendation about the product, market development, marketing technique, public promotion and sales rules and regulation.

Talking about the product, PADINI has never come out with unisex merchandise, as our experience as promoter in this company, we always get this question from customer .Also, we would suggest PADINI may make some couple design since the company is already well-established, these two product may probably open a new market to new young generation as their target, the company may choose the A outlet to do market testing by coming out limited quantity.

While for marketing technique, we can see PADINI has not yet to explore in the online buying. We suggest PADINI can set up a blog which contain all brands product. Before that, perhaps the company must set up an IT department to do IT support for future transaction and create a IT system to company. They may co-operate with some banks to offer discount by using online banking service. On the other hands, PADINI can also cooperate with some local distributors in the Malaysia like Citi-link or Sky Net to send out the order. Every transaction made by the customer will be shown a payment statement and it was guaranteed by the bank. Besides, the distribution of the order will directly send to the stated address according to the information stated on the order form by the customer.

Then, since PADINI is already well-known in fashion industry, we believe they are able to do a fashion show by hiring professional model, wearing their new products and having a fashion show .The company may invite some fashion professional ,helping to to advertising and promote their company. Besides, the company can organize a model show or competition by wearing their new products in specific mall like Gurney or Mid Valley, this will cost lesser. Furthermore, PADINI can sponsor to some well-known ladies magazine with conditions that include few pages which advertising about PADINI new products in every publication of magazine, for example Vogue and Nirvana Women.